About Us

About ALIS FRIED CHICKEN: Before this brand made its mark on the scene, we were primarily known by our outlets’ brand, Alimart, or by our company’s name.

Established in 2008, Food Delicacy Material Sdn Bhd is a well-established Malaysian-based company that offers franchise opportunities under the Alimart brand for frozen food and beverage businesses. Our primary goal is to cater to the middle and lower markets, with the core objective of assisting aspiring entrepreneurs in starting businesses with minimal capital – a philosophy we call “Anyone Can Do Business.” This approach is suitable for individuals from all walks of life; even office workers can become entrepreneurs. It can be described as a low-risk, small business venture.

Our expertise shines in achieving Halal Food certification and excelling in top-notch manufacturing and promotional strategies for our products and more. Our secret sauce? A well-structured operational management system and savvy marketing strategies. With these in place, we’re not just here to maintain our reputation; we’re here to help entrepreneurs thrive on a global scale, turning their dreams into reality.

Let’s dive further About Us learning our Mission, Vision, as well as our past Achievements that led to where we stand today as the leading “pembekal bahan mentah Ayam Gunting dan Sotong Raja no.1 di Malaysia!”


Our Mission

Create Happiness


Transforming the world

Our Vision

Lead Millions of Families Towards Sustainable Development.

Our Milestone


  • Established in 2008
  • 1st Production Plant was set up in Banting, Selangor.
  • 1st Food & Beverages (F&B) retail opened in Banting, Selangor.
  • 2nd Alimart and F&B retail opened in Salak South Garden, KL.


  • 3rd Alimart retail opened at Shah Alam, Selangor, Malaysia
  • 4th Alimart retail opened at Taman Sri Terbau, Johor Bahru, Malaysia
  • 5th Alimart retail opened at Bukit Mentajam, Penang, Malaysia
  • Awarded 21st Century The Prestigious – Product Quality Award


  • 6th Alimart retail opened at Kuantan, Pahang.
  • 7th Alimart retail opened at Muar, Johor.
  • 8th Alimart retail opened at Kuala Terengganu, Terangganu.
  • Awarded 2013 Asia’s Best Model – Asia Honesty Enterprise Award
  • Awarded 2013 Asia’s Best Model – Asia Honesty Entrepreneur Award
  • Awarded 2013 Asia’s Best Model – Asia Honesty Product Award
  • Awarded 2013 Asia’s Best Model – 100 Top Brands Honesty Award


  • 9th Alimart retail opened at Alor Setar, Kedah.
  • 10th Alimart retail opened at Besut, Terenagganu.
  • Launched new brand Ar-Azmeel SotongRaja.


  • 1st Frozen Alfiq retail opened at Ipoh, Perak, Malaysia
  • 11th Alimart retail opened at Alor Gajah, Melaka, Malaysia
  • Launched new brand Cumi-Cume SotongRaja


  • 2nd Frozen Alfiq retail opened at Taman Bukit Mewah, Johor Bahru, Malaysia
  • 12th Alimart retail opened at Kota Kinabalu, Sabah, Malaysia
  • 13th Alimart retail opened at Batu Pahat, Johor, Malaysia
  • Awarded Excellent Entrepreneur Award – A-Class Entrepreneur
  • Awarded Sin Chew Business Excellence Awards – Product and Service Excellence Award


  • 14th Alimart retail opened at Seremban, Negeri Sembilan, Malaysia
  • Awarded SME100 Awards 2017 – Fast Moving Company


  • Awarded Golden Bull Awards – The Outstanding Business Award

ALIS FRIED CHICKEN by Food Delicacy Material Sdn. Bhd. (804704-M)
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